Building a Reinsurance Data Management Program
Strategic content marketing is my speciality. Whether it's a familiar topic or something I've never covered, I always do my research.
I enjoy the challenge of making complex information easy to read, informative, and useful. And I especially love writing feature articles.
Listed here is a content shortlist that includes long-form articles, infographics, newsletters, case studies, and white papers. In the menu, you can drill down to view my work by content area.
This page takes a look at how the process, technology and people of procurement have evolved to generate value beyond just savings. This page has become a top driver of traffic to the Scanmarket website.
In 2016, I traveled to Erfurt, Germany, with American Culinary Federation's (ACF) Culinary Team USA to document the Culinary Olympics. This was published in the Nov./Dec. 2016 issue of National Culinary Review, ACF's flagship print publication for professional chefs.
I created this article based on the level of search volume coming into the SIG website querying the topic of category management. This article ranks on page one of Google for the keywords "Category Management" and the associated landing page is the best performing landing page for capturing new top-of-funnel leads.
Risk management is an area of increasing concern for procurement leaders. This whitepaper identifies the risks and advantages associated with outsourcing and offers the opportunity to learn more about Scanmarket's digital solution.
This article is based on an interview that I conducted between two cybersecurity experts with NTT Security.