Scanmarket has a series of pages in its resource center to establish SEO authority and capture organic traffic. The information was initially written by non-native English-speaking consultants. I revised the copy to make the tone more conversational and reflective of the Scanmarket brand.

I helped Scanmarket with keyword research to determine the keywords that can differentiate its content from competitors. eAuctions are a niche topic, so we identified the keywords that would help Scanmarket develop its authority on the topic.

This page takes a look at how the process, technology and people of procurement have evolved to generate value beyond just savings. This page has become a top driver of traffic to the Scanmarket website.